History and development of packaging
Al-Farhati (1999) divided the history of packaging into three parts:
The ancient history of packaging
- Al-Farhati (1999) stated that the first man in the Paleolithic period used many natural containers to preserve and store food in cavities and trunks of trees, pumpkins, and seashells, and then manufactured the package using rocks, wood, animal horns, bones, and skins.
- The nineteenth century witnessed the birth of the packaging industry, and what is meant here by packaging industry is the manufacture and decoration of various packaging by an institution or person for the purpose of selling them to another institution or person and not using them to protect and promote the goods they produce.
Recent history of packaging.
3. Al-Farhati (1999) pointed out that most of those working in the field of packaging and those interested in its affairs agree that the modern history of packaging began after the end of World War II, i.e. in 1945, at this time more than seventy years ago, most of the packaging was manufactured From paper or cardboard, glass, and metal, there were no plastic containers at all.
4. A major development in packaging occurred during World War II as a result of many food, clothing, and spare parts developing themselves, and there were many tests carried out on the packages to confirm the arrival of supplies properly, as it is known that the United States was a party to this war, and all wars took place far away. This was to supply the army with the supplies it needed, but these supplies were in poor condition as a result of poor packaging, and it took to develop packaging operations to overcome this problem.
5. Many vital developments in the field of canisters occurred as a result of extensive research during the war, and these developments became available to the public after the end of the war.
The development of the packaging industry
Al-Farhati (1999) presented all the important events on the date of packaging, including the researcher mentioning the following:
|300 BC||The ancient Egyptians believe that the use of blown bottles and jars, the formation of paper from hail plants, and the use of HFI packaging.|
|1884||The appearance of milk bottles.|
|1886||Production of the first pure aluminum by Charles Martin.|
|1895||The first presentation of toothpaste in tubes.|
|1898||The appearance of cellophane. |
Use aluminum lids for jars.
|1902||Standard Oil uses metal barrels instead of wooden ones.|
|1903||The first use of double-sided corrugated cardboard.|
|1906||The first pure U.S. Food and Drug Act.|
|1907||Production of the first organic piece of plastic.|
|1913||The first use of foil is to wrap candy.|
|1936||Thermoforming, the process of heating and forming plastic sheets originated in France to be used as a non-shrinkable film on meat.|
|1937||Acrylic production in the United States and subsequent use in hard boxes and bottles.|
Production of plastic bottles with a blowing system.
|1938||The Food and Drug Act, passed by the Food and Drug Organization, sets out steps to increase the regulation of the packaging and labeling of these goods.|
|1943||Patent for aerosol packaging published by Sullivan & Goodhue.|
|1947||Production of the first commercial aerosol bottle by Continental Cans.|
|1954||Detection of urine and propylene, and the beginning of its use in packaging.|
|1959||The use of aluminum in the manufacture of cans beverage cans.|
• Al-Farhati, Mahmoud Attia, (1999), “Packaging and its Impact on Society and the Environment”, first edition, Dar Al-Fikr Al-Arabi. Cairo (pp. 21: 24).
The strategic role of packaging
packaging plays a critical role in the success of a product. A product’s packaging can be used to target a specific demographic, create an emotional connection with customers, and even increase brand loyalty. Through effective packaging, a business can create a lasting impression on consumers and ultimately increase its sales.
In his study Khairuddin (2003), stated that packaging plays a major role in the marketing strategy of the organization, and many products can be observed that have gained a competitive advantage as a result of changing their packaging, including soft drinks, perfumes, toothpaste, and canned goods, and some cases in which packaging can play a strategic role will be presented:
- Change of packaging and packaging:
The marketer may change the packaging as a result of the development in the packaging materials industry, or because he feels that the existing design of the packaging does not keep pace with the times, especially when compared to competitors’ designs. A food production and packaging company in the United States changed the packaging design of its products without changing any other element of the marketing mix, resulting in the company’s sales jumping by 44%.
2. Multi-purpose packaging and packaging:
What is meant by the package and the multi-use packaging is the packaging that can be reused for purposes other than the original purpose of its use, including jam and honey containers, which can be used as cups for drinking or preserving food after the contents of the package run out, which would increase the company’s sales if the consumer prefers this type of package.
3. Multi-unit packaging:
Some companies may pack two or more units of goods in one package, to increase demand for the commodity at the point of consumption (e.g. in the consumer’s home).
Basic functions of packaging:
There are four basic functions of packaging referred to by Smith and Taylor (2004):
- Product protection and containment: The packaging must protect the product during storage, transportation, and use, for example, for pharmaceutical products, packaging must be created that protects against misuse by children (in the case of children using pharmaceutical products, chemicals, etc.).
- Convenience and convenience in terms of ease of use (providing persuasion): The package must provide persuasion or suitability, especially when using, starting from opening the package, pressing it, using the product, and also when stacking, storing, and using in various places, it is necessary to use packages that are very convincing and appropriate for food products, every minute you spend improving the persuasion process can create a competitive advantage, Khairuddin added, (2003) A good packaging must be characterized by its ability to facilitate the use of the commodity because the ease of use of the commodity means the satisfaction of the consumer, which in turn leads to higher sales and increased profitability.
- Marketing communications: Before focusing on the communication aspects of the packaging, it must be noted that the previous functions of packaging are all independent. The first and second functions, protection, preservation, persuasion, and convenience when used, are both indirectly related to each other. For example, if the product becomes Damaged, distorted, or spoiled, so all that remains is a negative image despite advertising, publishing media, and promotional sales that claim the opposite. Similarly, if instructions for storage, opening, or use are not communicated to the consumer, the packaging loses its special ability to protect and persuade.
The marketing communication function of packaging can be divided into small groups of different functions:
- Attract the attention of the shopper passing by the store.
- Urging those who see the package that the content and content match the aspirations and hopes created by the advertising message, as the package itself convinces the consumer passing in front of it to buy, saying, “Buy me”
- Building the personality of the brand and establishing links and links between it and the buyer.
- Build loyalty with the consumer through packaging attributes that:
- The most beautiful on the table.
- Distinguish and easily remember a store that contains at least 9000 products.
- Easier to use inside and outside the home compared to other competitors’ packaging.
- It guides the consumer on how to use the product in order to maximize its benefits.
- It provides the consumer with the necessary information such as instructions for use, ingredients produced, country of origin … Etcetera.
- The silent salesman: The packaging must play the role of a salesman because it is the last tool, and sometimes it is the only opportunity to contact the consumer and sell the commodity to him. Other elements of the communication mix can be lost amid competition and a lot of loud commercial messages directed to attract the consumer’s attention, the packaging must scream at first and bravely to attract the consumer’s attention and then lower its voice to go back to make the product features It comes to the fore. The packaging can create a dialogue with the consumer in different ways: attracting, arousing interest, arousing unconscious aspirations, and, above all, persuasion. The package can excite the consumer or remind him of an advertisement he has seen before about the same product, through which the mental image remains in the consumer’s memory, and it is aroused through a close glimpse of the package, especially if the package includes some images from the advertisement.
Smith and Taylor (2004) also added that Heinz packaging is sometimes called trigger packs because they create dialogue and communication between them and the consumer, which is more powerful and powerful than the sounds of strong advertisements, so the biggest designer of the packages Michael Peters called them the term (visual magnet) visual magnet for the package, meaning that the packaging must urge the consumer On the purchase and thus breed has loyalty to a sign.
The study of Ashaduzzaman and Mahbub, 2016) added that packaging is the salesman of the product. The elements of verbal and visual packaging are among the tools of sales promotion, due to the change in the consumer’s lifestyle and reliance on self-service, and therefore they play a major role in the process of marketing communication with the consumer and thus affect his purchasing decision.
The above concludes that the role of packaging has changed from being just protecting and containing the product to a product promotion tool, due to the change in consumer lifestyle, self-service dependence, and intense competition between the brands of one product, which prompted companies to rely on packaging and its elements in the process of marketing communication with the consumer and then influence his purchasing decision.
Khair El-Din, Omar Hassan (2003), “Marketing – Concepts and Strategies”, Ain Shams Library, Cairo.
Smith, P. and Taylor, J. (2004), Marketing communications An Integrated Approach 4th Edition.
Ashaduzzaman, D. and Mahbub, F., (2016), “Understanding the Role of Packaging Elements on Buying Detergent Powder in Dhaka City: A study on Bangladesh”, Asian Journal of Business Research, Vol. 6, No. 1, pp: 19-33.
Unlock the Secrets to Crafting the Perfect Package Design: Consider These Essential Factors!
When designing packages, there are several factors to consider, such as cost, size, materials, design, sustainability, and protection. Cost is an essential factor as it will determine how much the package will be sold for.
- Size is also important as it will affect how much product can be packaged in the container.
- Materials need to be chosen carefully as they will affect the durability of the package.
- Design should be considered as it will affect the aesthetics of the package.
- Finally, protection must be considered to ensure the safety of the product when it arrives at its destination.
All these factors should be taken into account when designing packages.
Abdel Hamid’s study (2010) identified the factors that must be considered in the design of packaging packages:
- Products to be packaged in terms of liquid – powder …. etc.), weight, size, smell, taste, perishability, evaporation and flammability, and vulnerability to light, heat, atmospheric pressure, and humidity.
- The means used for transport (railways – wagons – planes – maritime transport) and the extent of exposure of the commodity to light and dust. etc. during transport, the possibilities of exposure to breakage or loss, and the period of time used to transport it.
- The storage period of the producer, intermediaries, and the last consumer until the use of the product.
- Names, distinctive signs, and data must be shown on the outer cover.
- Not in size with purchasing habits and storage locations in retail stores or at the latter consumer.
- The material used in the manufacture of packaging.
- Characteristics related to the speed and ease of opening and closing.
- Attractiveness informs and the ability to draw attention and arouse desire.
- Maximum costs allocated for the package.
- The suitability of the colors to the nature of the commodity and the taste of the last consumer.
- Failure to design packages in terms of weight or size to the consumer that the quantity of the commodity is greater than the actual quantity in the package. The law requires this in many countries and involves the writing of the net contents of the package of the commodity.
While the study (Khairuddin, 2003) added the specifications of good packaging, which dealt with according to the consumer and distributor points of view, as follows:
1-Good packaging from a consumer point of view:
It must be characterized by safety in non-use, which means safety in the stage of non-use, as well as safety in the post-use stage, and safety in the post-use stage, is of particular importance as the disposal of the packaging must not cause effects or damage to aquatic or plant life or the like.
2-The good packaging from the distributor’s point of view:
Good packaging should not lead to poor use of the display shelf space and helps to display the commodity easily inside the store so that it is easier for the buyer to see, examine and carry it, and perhaps the most important function that good packaging must provide at the level of distribution outlets is to attract consumer attention, which helps to increase the turnover rate of the commodity and thus increase its profits.
Based on previous studies, the packaging elements are divided into visual elements – verbal elements – innovation, and this is what the figure shows:
1-Abdel Hamid, Talaat Asaad, (2010), “Marketing Innovation – The Road to Balanced Profit in All Ages”, Faculty of Commerce – University of Mansoura (pp. 80-188).
2-Khari El-Din, Omar Hassan (2003), “Marketing – Concepts and Strategies”, Ain Shams Library, Cairo.
What is COP27 and why is it important?
What is COP27?
United Nations (UN) climate summits are held every year, for governments to agree on steps to limit global temperature rises.
They are referred to as COPs, which stands for “Conference of the Parties”. The parties are the attending countries that signed up to the original UN climate agreement in 1992.
COP27 is the 27th annual UN meeting on climate. It is taking place in Sharm el-Sheikh until 18 November.
World leaders are discussing action to tackle climate change at the COP27 climate summit in Egypt.
It follows a year of climate-related disasters and broken temperature records.
Why is COP27 important?
The world is warming because of emissions produced by humans, mostly from burning fossil fuels like oil, gas, and coal.
Global temperatures have risen 1.1C and are heading towards 1.5C, according to the UN’s climate scientists, the Intergovernmental Panel on Climate Change (IPCC).
If temperatures rise 1.7 to 1.8C above 1850s levels, the IPCC estimates that half the world’s population could be exposed to life-threatening heat and humidity.
To prevent this, 194 countries signed the Paris Agreement in 2015, pledging to “pursue efforts” to limit global temperature rises to 1.5C.
What will be discussed at COP27?
Ahead of the meeting, countries were asked to submit ambitious national climate plans. Only 25 have done so to date.
COP27 will focus on three main areas:
- Reducing emissions
- Helping countries to prepare for and deal with climate change
- Securing technical support and funding for developing countries for the above
Some areas not fully resolved or covered at COP26 will be picked up:
- Loss and damage finance – money to help countries recover from the effects of climate change, rather than just prepare for it
Sadko Plast is Landing in Sharm El Sheikh for COP 27 from the 6th till the 17th of November 2022.
Stay Tuned to know more about Sadko plast’s Sustainability Projects & Investments.
Why ISO Standards Are Important in the Packaging Industry?
ISO standards are internationally recognized specifications for products, services, and systems. They are put in place to ensure quality, safety, and efficiency, so they are clearly crucial to the packaging industry. In this article, we’ll look at which ISO standards are relevant for packaging companies, and what the benefits are of holding ISO accreditations
Which ISO Standards Are Important in the Packaging Industry?
There are several over-arching ISO standards that are important in the packaging industry, as well as specific standards related to packaging within particular sectors where regulations are more stringent.
ISO 9001 is a necessary quality management standard for many businesses. For packaging manufacturers, it gives a clear signal to customers that you are able to make ISO-quality packaging. It means that your company runs a fully integrated quality management system, and your management team can use the ISO 9001 standard’s eight quality management principles to drive optimal performance across your business.
ISO 14001 demonstrates a company’s commitment to the environment. Environmental impact is a key concern for many packaging companies, and the ISO 14001 accreditation supports environmental best practices. It means that companies are actively looking for ways to reduce waste through efficient working processes, designing packaging with minimal material usage, and using recycled and recyclable materials where possible.
Packaging Industry-Specific ISO Standards
There are also more specific ISO standards relating to packaging within particular industries. For example:
The ISO 15378 standard relates to primary packaging materials specifically for medicinal products. This standard provides particular requirements for the application of ISO 9001 with reference to good manufacturing practice (GMP). It helps medicinal packaging companies to reduce the risk of safety hazards and product contamination, and ensure product effectiveness and longevity.
ISO 13127 is relevant to companies that manufacture child-resistant packaging. It includes mechanical test methods for reclosable packaging systems.
ISO 13274 relates to transport packaging for dangerous goods. For example, it includes plastics compatibility testing for packaging and intermediate bulk containers (IBCs).
General Benefits of Holding ISO Accreditations
Holding ISO accreditations has general benefits for all companies, regardless of industry. These accreditations provide customers with the confidence that the products they are purchasing and using are safe, reliable, compliant, and good quality. ISO standards can also help to reduce costs in your business by increasing efficiency, opening access to new markets with international recognition, and improving environmental performance by reducing your ecological footprint.
Benefits to Packaging Companies of Holding ISO Accreditations
Quality is an important requirement for many packaging companies, and ISO accreditations support quality objectives. Adhering to ISO standards can:
- Be the difference between your products arriving safely or getting damaged
- Generate more sales
- Positively affect the reputation and success of your packaging company
- Help you exceed customer expectations
- Reduce costs through lean and efficient production management
- Provide a fully optimized solution to a packaging design brief
- Help you meet packaging regulations and legislation
- Solve problems in your workflows and boost productivity
- Bring an independent perspective to production
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