When designing packages, there are several factors to consider, such as cost, size, materials, design, sustainability, and protection. Cost is an essential factor as it will determine how much the package will be sold for.
- Size is also important as it will affect how much product can be packaged in the container.
- Materials need to be chosen carefully as they will affect the durability of the package.
- Design should be considered as it will affect the aesthetics of the package.
- Finally, protection must be considered to ensure the safety of the product when it arrives at its destination.
All these factors should be taken into account when designing packages.
Abdel Hamid’s study (2010) identified the factors that must be considered in the design of packaging packages:
- Products to be packaged in terms of liquid – powder …. etc.), weight, size, smell, taste, perishability, evaporation and flammability, and vulnerability to light, heat, atmospheric pressure, and humidity.
- The means used for transport (railways – wagons – planes – maritime transport) and the extent of exposure of the commodity to light and dust. etc. during transport, the possibilities of exposure to breakage or loss, and the period of time used to transport it.
- The storage period of the producer, intermediaries, and the last consumer until the use of the product.
- Names, distinctive signs, and data must be shown on the outer cover.
- Not in size with purchasing habits and storage locations in retail stores or at the latter consumer.
- The material used in the manufacture of packaging.
- Characteristics related to the speed and ease of opening and closing.
- Attractiveness informs and the ability to draw attention and arouse desire.
- Maximum costs allocated for the package.
- The suitability of the colors to the nature of the commodity and the taste of the last consumer.
- Failure to design packages in terms of weight or size to the consumer that the quantity of the commodity is greater than the actual quantity in the package. The law requires this in many countries and involves the writing of the net contents of the package of the commodity.
While the study (Khairuddin, 2003) added the specifications of good packaging, which dealt with according to the consumer and distributor points of view, as follows:
1-Good packaging from a consumer point of view:
It must be characterized by safety in non-use, which means safety in the stage of non-use, as well as safety in the post-use stage, and safety in the post-use stage, is of particular importance as the disposal of the packaging must not cause effects or damage to aquatic or plant life or the like.
2-The good packaging from the distributor’s point of view:
Good packaging should not lead to poor use of the display shelf space and helps to display the commodity easily inside the store so that it is easier for the buyer to see, examine and carry it, and perhaps the most important function that good packaging must provide at the level of distribution outlets is to attract consumer attention, which helps to increase the turnover rate of the commodity and thus increase its profits.
Based on previous studies, the packaging elements are divided into visual elements – verbal elements – innovation, and this is what the figure shows:
1-Abdel Hamid, Talaat Asaad, (2010), “Marketing Innovation – The Road to Balanced Profit in All Ages”, Faculty of Commerce – University of Mansoura (pp. 80-188).
2-Khari El-Din, Omar Hassan (2003), “Marketing – Concepts and Strategies”, Ain Shams Library, Cairo.