The strategic role of packaging

The strategic role of packaging

packaging plays a critical role in the success of a product. A product’s packaging can be used to target a specific demographic, create an emotional connection with customers, and even increase brand loyalty. Through effective packaging, a business can create a...
History and development of packaging

History and development of packaging

Al-Farhati (1999) divided the history of packaging into three parts: The ancient history of packaging Al-Farhati (1999) stated that the first man in the  Paleolithic period used many natural containers to preserve and store food in cavities and trunks of trees,...
What is COP27 and why is it important?

What is COP27 and why is it important?

What is COP27? United Nations (UN) climate summits are held every year, for governments to agree on steps to limit global temperature rises. They are referred to as COPs, which stands for “Conference of the Parties”. The parties are the attending countries that signed...
Why ISO Standards Are Important in the Packaging Industry?

Why ISO Standards Are Important in the Packaging Industry?

ISO standards are internationally recognized specifications for products, services, and systems. They are put in place to ensure quality, safety, and efficiency, so they are clearly crucial to the packaging industry. In this article, we’ll look at which ISO standards...